Poppy, Brand Label Design

"For my senior project, I have created an organic hair care company, named Poppy. This brand is targeted towards African American women, because the year 2020 has impacted myself and many others of the black community, and I want to use my artistic freedom to celebrate my community and uplift black women. I have created the logo for the company, and the label designs for the five main products. This being an organic company, I decided to make my logo design with vibrant earth colors. The main focus of the overall label design is to have the logo stand out. I have incorporated the vibrant colors in the logo, in font that is displaying the product name. "